The logo for the 2020 Tokyo Olympics Games has beenscrapped after allegations that it was plagiarised.
The Gamesorganising committee said there were too many doubts over the emblem for it tobe used.～～The Games organising committee said therewere too many doubts over the emblem for it to be used.～～Its withdrawal is a highly unusual move.～～
Judgefor yourselves - how the logos compare side by side
"We have reached a conclusion that itwould be only appropriate for us to drop the logo and develop a new emblem. Atthis point, we have decided that the logo cannot gain public support."～～～
Organisers say there will be another competition todecide a new logo "as soon as possible".
An emblem is an abstractor representational pictorial image that represents a concept, like a moraltruth, or an allegory, or aperson, like a king or saint.[
Although the words emblem and symbol areoften used interchangeably, an emblem is a pattern that is used to represent anidea or anindividual. An emblem crystallizes in concrete, visual terms some abstraction:a deity, a tribe or nation, or a virtue or vice.
A symbol, on the other hand, substitutesone thing for another, in a more concrete fashion:
An icon consists of animage (originally a religious image), that has become standardized byconvention. A logois an impersonal, secular icon, usually of a corporateentity.
A logo(abbreviation of logotype,[1] from Greek:λόγοςlogos"word" and τύπος typos"imprint") is a graphic mark, emblem, or symbol commonlyused by commercial enterprises, organizations and even individuals to aid andpromote instant public recognition. Logos are either purely graphic(symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
At the level of mass communication and in common usage acompany's logo is today often synonymous with its trademark orbrand.[
A “logo” is often made of a logotypeand a logomark. But not every business needs both.
Usually when using the word “logo” peopleare thinking of logotype.A logotype is the name of a company that is designed in avisually unique way for use by that company.～～～
A logomark or“symbol” does not generally contain the name of the company — it moreabstractly represents that company..
結局、我々が用いるのに、ロゴもエンブレムも、シンボルもどれでも可なのだ。広告代理店やマスコミが、大きな節目のイヴェントの際に、新味を付ける為にシンボル、ロゴ、エンブレムなどと新しいカタカナ語を使い、我々が付き合わされているのだろう。